• Alexander Scott

    Brand, communications and fundraising

    for brands with purpose

  • My work

    Developing Scope's case for support and editorial framework. Supporting Macmillan Cancer Support's brand strategy and campaign planning. Writing fundraising content and an events brochure for St Martin-in-the–Fields. Creating original parenting content for NCT.

     

    Here's a selection of projects covering brand development, communication and marketing strategies, creative content, insight, planning and research, and training.

     

    If you need to build a brand that improves engagement, and a team that can deliver, get in touch.

    Brand strategy, audit, campaign planning

    Macmillan cancer support

    Brand review and strategy planning, development of brand challenges, onboarding of main strategic agency, brand communications audit, brand campaign planning, developing customer experience principles

    Case for support, brand audit, editorial framework

    Scope

    Original case for support, including research and recommendations, territories, core narrative, example fundraising collateral, roll out plan and case study template. Created brand audit framework and editorial framework workshops

    Brand template platform

    WaterAid

    Research and recommend a new platform for use across WaterAid's global brand. Lead on stakeholder engagement, workshops and procurement process. Shortlist and interview potential suppliers, support roll out.

    Case for support

    Samaritans

    Research and drafting of Samaritan's fundraising case for support, with Forster agency. Depth interviews, document review and client workshop.

    Brand development, marketing strategy

    YOUNGMINDS

    Developed insight and recommendations for an original mission statement, strapline and 25th anniversary campaign headline. Created professional services marketing strategy and comms plan.

    Brand narrative, case for support

    Breast Cancer Care

    Developed original brand narrative, case for support, elevator pitch and service descriptors.

    Case for support, organisational values, brand planning

    Demelza children's hospice

    Conducted document review, depth interviews and workshops to develop a new case for support and set of organisational values. Created new fundraising and brand content, brand audit and brand development business case.

    Case for support, fundraising campaign, brand planning

    St Martin-in-the-Fields

    Depth interviews and desk research, brand strategy recommendations, copy platform, case for support, brand planning and campaign materials, fundraising collateral, fundraising campaign material.

    Brand strategy, tone of voice, case for support

    Grandparents Plus

    Depth interviews, workshops, evidence review, brand planning and brand strategy (proposition, positioning, purpose, boilerplate), case for support, tone of voice,

    Brand strategy, digital content development

    alveo consulting

    Working with the founders, I designed and conducted depth interviews with clients and partners, a market review and competitor analysis. I developed their first brand strategy (purpose, proposition, position, strapline), key messages and digital content.

    Brand strategy, marketing planning, content development

    NARRATIVE DESIGN

    Conducted market and competitor analysis, depth interview with clients and senior stakeholders. Developed brand strategy, brand story, personality and tone of voice. Retained services for marketing and content development 

  • Services

    "Alex has given the Anthony Nolan brand clarity, energy and emotion. His intelligent and creative approach has made it admired throughout the sector."

    Richard Davidson, Engagement Director, Anthony Nolan (now CEO, Sarcoma UK)

    Brand, communications and fundraising

    Helping charities, public sector and social enterprises to grow.

     

    Research and insight

    Conducting primary research (depth interviews, panels, focus groups, workshops) or reviewing existing sources to create clear insight and recommendations. Audience, market, sector and competitor analysis to inform strategic recommendations.

    Document review / desk research / interviews / focus groups / workshops / panels / user surveys / web analytics / comms clinics

     

    Brand development

    Offering strategic support across brand, fundraising, marketing and communications. I work in partnership with clients and their audiences, using insight to plan a practical but ambitious way forward. My work strengthens reputations, increases awareness, drives income, and builds trust and relevance.

    Brand strategy / proposition development / positioning statement / case for support / brand narrative / communications strategy / marketing strategy / purpose, vision, mission & values

     

     

    Copywriting

    Working solo or with creative teams to produce fantastic copy and content that's on brand and provokes action. I take time to understand the audience, the client and what they want to happen. I create brand stories, brand guidelines and tone of voice and style guides to keep the other wordsmiths on brand and engaging.

    Emails / headlines / strapline / key messages / impact reports / annual reports / ad copy / articles / long form / campaigns / brand guidelines / tone of voice / style guides / anything with words

     

    Brand and content management

    Making sure your brand is being effectively used and supporting your organisation, wherever it is. I work with teams and their partners to understand their brand challenges and create plans that keep everything they do clear, consistent and on brand.

    Brand audit / brand training / brand guardians / brand templates / brand ambassadors / content review / editorial frameworks

     

    Team and leadership development

    An experienced mentor and leader, I offer one-to-one and team development through training, presentations and mentoring. I work with senior leaders to make sure teams have supportive structures and the right blend of skills, experience, characters and opportunities.

    Team review / 1-1 training / team training / mentoring / brand training / presentations / recruitment support

  • CONTACT

    "Alex did an excellent job strategically developing the brand. His creative skills and ability to clearly articulate the value of brand and marketing made a real difference to success."

    Tamsyn Clark, Fundraising Director, Cystic Fibrosis

     

    Ready to make your brand better?

    Get in touch.