• I'm on a mission to help organisations that do good, do even better.

     

    Creating ideas, plans and content that define who you are and why you matter.

     

    Designed for you to excel.

  • What clients say:

    Alex really helped us progress our brand strategy programme. He has excellent stakeholder skills, is naturally collaborative and brings colleagues at all levels with him.

    James Renwick, Head of Brand, Macmillan

  • What clients say

    Alex got behind the brief quickly, interviewed, assimilated and scripted. I'd be happy to recommend Alex to anyone in need of a voice from someone who gets strategy, gets brand, and enjoys the process.

    Sheona Michie Head of Brand & Marketing at Independent Age

  • Services

    Brand, communications and fundraising for the charity sector

    Helping charities, public sector and social enterprises to grow.

    Case for Support

    Writing your fundraising story by defining and articulating the problem, solution and call to action. Using strategic and human insight to craft the most compelling arguments that can't be ignored .

     

    Brand strategy

    Developing your proposition, position, purpose, personality and essence to define who you are as a brand. I work in partnership with clients and their audiences, getting the insight to deliver an ambitious brand.


    Copywriting

    Working solo or with teams to write fantastic content that's on brand and provokes action. From single word headlines to 40,000 word policy reports, I focus on the audience, the client and the perfect message.

     

    Brand and content management

    The rules and regulations to get the supporting your organisation and keep it there. I work with organisations to create sustainable plans that keep everything they efficient, effective and on brand.

     

    Team and leadership development

    An experienced mentor and leader, I offer one-to-one and team development through training, presentations and mentoring. I work with senior leaders to make sure teams have supportive structures and the right blend of skills, experience and opportunities.

  • That's rather nice:

    Alex did an excellent job strategically developing the brand. His creative skills and ability to clearly articulate the value of brand and marketing made a real difference to success.

    Tamsyn Clark, Fundraising Director, Cystic Fibrosis

  • Work

    From ActionAid to WaterAid.

    From YoungMinds to Independent Age.

    From global household names to local community projects.

     

    A few of my favourite client work. Get in touch for more info and examples.

    broken image

    Case for support, brand audit, editorial framework

    Scope

    Scope needed to show the world why they still needed support after a fundamental strategic shift. I delivered a comprehensive fundraising toolkit focussed around a Case for Support, including narratives, templates and messaging. I’ve helped develop their content framework, brand audit and copyedited many of their new strategic reports.

    broken image

    Brand development, marketing strategy

    YOUNGMINDS

    YoungMinds needed a vision, mission, strapline and campaign name that fully communicated their power. I developed new articulations, bringing focus and authentic emotion to their brand. I then developed their annual services marketing planning, helping them better prioritise audiences and activities.

    broken image

    Brand strategy, audit and campaign planning

    Macmillan cancer support

    Developing a new brand strategy for the UK's biggest charity brand. I worked with senior internal stakeholders in a multi-agency partnership to review the current brand and develop a new strategy that reflected Macmillan's journey, and was relevant to today. As a consultant, I led on brand and campaign planning, audits and customer experience principles

    broken image

    Case for Support

    NMITE

    A brand new Case for Support for a brand new University. NMITE needed to articulate the problem they had been designed to solve, and prove to supporters they had the right approach to make the most impact. Conducting an extensive review and depth interviews, I planned out and wrote their Case for Support, bringing a fresh sense of clarity, urgency and global importance to this exciting challenger brand

    broken image

    Case for support, organisational values, brand planning

    Demelza children's hospice

    Demelza needed to tell the story of their life-changing work, and clarify why they needed support. I researched and wrote their case for support alongside developed new values for Demelza, ensuring the whole organisation understood their fundraising journey. I have also developed fundraising and brand content, a brand audit and regularly work as a comms consultant.

    broken image

    Case for support

    Samaritans

    Samaritans needed to ensure there was a closer link between people's understanding of their services and the impact them made. Working with Forster, I conducted a lit review and depth interviews, crafting a Case for Support that connected the work of Samaritans with the lives they were saving.  

    broken image

    Brand strategy, tone of voice, case for support

    Grandparents Plus

    After a recent merger, Grandparents Plus needed to update their brand strategy and identity to make sure they were telling a powerful story that would make them more relevant and secure increased support. I carried out desk research, depth interviews, workshops before creating their new brand strategy (proposition, positioning, purpose, boilerplate), creative brief, case for support, tone of voice and key messages, giving them a brand that reflected their relevance and positivity 

    broken image

    Brand narrative, case for support

    cruelty free international

    Cruelty Free International needed to highlight the impact of the lifesaving work they do with researchers, governments and big business. I developed a single focus case for support that clarifies the problem and blends the best of what they do into a relevant and compelling argument to why they need support to stop animal testing

    broken image

    Brand narrative and Case for Support

    Breast Cancer Care

    Developed original brand narrative, case for support, elevator pitch and service descriptors.

  • That's rather nice:

    Alex has given the Anthony Nolan brand clarity, energy and emotion. His intelligent and creative approach has made it admired throughout the sector.

    Richard Davidson, Engagement Director, Anthony Nolan (now CEO, Sarcoma UK)

  • CONTACT

    Ready to make your brand better?

     

    Get in touch.